You see it all the time in ads. This cleaning product will be so and so effective. And often, non-descriptive words are used, like "cleaner" or "fresher". Notice how they don't often use the words sanitize or sterilize. Well, at least I noticed that. Anyway, they don't use those words because those words have definitions. Which brings me to my question of the day: What is the difference between sanitize and sterilize?
To sanitize something, you need to get rid of 99.999% of micro organisms in 30 seconds. To sterilize something, you need to get rid of every micro organism, in 30 seconds.
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